Brainss.co.uk – If a website doesn’t load quickly, it’s likely to have negative consequences for the user. A one-second delay in page load speed time results in 11% fewer page views, a 16% decrease in customer satisfaction, and a 7% decrease in conversions, according to a study by the Aberdeen Group. Additionally, Google has stated that page load time is a factor in its algorithm for determining page rank.
Make sure your website is optimized to reduce page load speed time as much as possible as websites continue to become more complex and content-heavy. Many factors contribute to page load speed, but there are a few simple fixes that can make a big difference in speeding things up.
1. Improve the quality of your photos and videos
When it comes to slowing down your website, images and videos are two of the most common culprits, as they make up a large percentage of the page size. As for images and videos, there are two distinct factors to consider: the size of each individual asset and the number of total assets being loaded on a page at any given time Both of these aspects must be taken into consideration.
Reduce the file size of all media assets
- Please resize your images before uploading. We’ve seen clients upload 12 megapixel images that were not previously resized. Uploading a 6000-pixel wide image and expecting it to be displayed at 500-pixel width is a waste of storage space. While retina (2x) should be taken into account, make sure that the photos are scaled appropriately for the design’s constraints.
- When at all possible, use JPG as your image format. JPG is a compressed image format that keeps the image’s quality while saving disk space. For the vast majority of applications, JPG is the preferred format. When transparency is required, you should only use PNG. If possible, it is best to avoid TIFF and BMP at all costs.
- You should compress all of your photos, even if they’ve already been sized appropriately. To ensure the best possible picture quality, compress all of your photos before saving them to your computer. To begin with, you can export from Photoshop using the “save for web” option, or any other image-editing program. As a result of its seamless integration with WordPress, we’re big fans of Imagify. There are a number of free online image compression tools that you can use as well.
- It’s best to compress all video, especially high-definition video, because it can consume a lot of bandwidth. Use a video compression program like Handbrake to ensure that all of your videos are as small as possible.
- An external video hosting platform can be used to embed videos. Use 3rd party video hosting platforms like Vimeo or Wistia to reduce the impact on your server’s bandwidth when embedding videos on your website.
Each page should have a maximum number of assets.
It is important to keep in mind that each page will take longer to load with more images and videos. The total “size” of the assets on each page must be taken into consideration. Slower page load speed times can be achieved by using features like slideshows (or carousels), background videos, large images, and background textures on your website. Visual appeal and user experience should be carefully balanced.
2. Make use of a caching or page load speed plugin.
Many of the variables affecting the speed at which a website loads are beyond the scope of the average marketer’s knowledge. Plugins and modules (depending on your CMS) can help with the heavy lifting, which is a blessing. Your page load speed time can be improved by using page caching. In order to reduce the amount of time spent querying your website’s database, cached pages serve up static HTML versions of the original page. Cached pages load much faster and reduce server load by an incredible 80 percent. A popular page caching plugin like W3 Total Cache can be installed quickly and easily by WordPress users.
WP Rocket, a powerful page-speed solution for WordPress websites, not only handles page caching but also a slew of other page-speed optimization methods, such as:
- Activating caching in your web browser
- Lazy loading of images and video.
- Reducing waste (HTML, CSS, JS)
- Static resources’ query strings are being removed.
- combining multiple files into one (Google fonts, CSS, JS)
- enhancing the data in the database
- Downloading CSS files in batches at the same time
- Delaying the loading of JS files
Despite the fact that WP Rocket has a plethora of options, it is important to be aware of the potential dangers. Check your website for broken items and disable options if necessary.
3. Add more storage space to your web hosting plan
Your website’s page load speed time can be greatly influenced by the quality of your web hosting service, either positively or negatively. It’s especially important for sites with a lot of traffic and higher resource requirements. Investing in a high-performance VPS, managed or dedicated web hosting platform should be a top priority, even if it means forking over a few bucks a month. As a result, these packages typically use much faster technology stacks, as well as providing dedicated resources and a wide range of important options for fine-tuning your server.
What else can you do to make your website page load speed faster?
There are a slew of variables at play when it comes to the speed at which your website renders. A web development partner can help you with many aspects of your website, but some are beyond your control. There are a number of other things you can do to speed up the loading time of your website:
- When it comes to web development, it’s all about cutting down on the number of HTTP requests made in order to get a faster page load speed time.
- Allow Gzip compression to compress your webpages and stylesheets before sending them to the browser. The page size can be reduced by up to 70%, resulting in significant savings in transfer time.
- Increase your website’s speed by utilizing a Content Delivery Network (CDN). A CDN distributes your website’s files across a global network of servers. Spreading the bandwidth reduces page load speed time by allowing users to download files from servers close to them.
- A Content Delivery Network (CDN) can help your website load faster by distributing the files for your website across a global network of servers. This allows users to download files from servers that are close to them, and it reduces page load speed time by distributing the bandwidth.