Brainss.co.uk – Increasing website traffic can be a challenge for many businesses. If you don’t know what you’re doing, it’s easy to fall into the trap of employing tried-and-true methods that don’t work.
Here are 10 proven methods for increasing your website’s traffic both organically and through paid advertising.
1. Perform Keyword Research
Always include keywords that are relevant to your subject matter in your writing. Keywords should not be overused to the point where they detract from the main idea or cause the reader to lose interest. The meta description, page title, URL, and headers are just a few places where keywords should be sprinkled throughout the text.
Moz, Ahrefs and SEMrush can be used to conduct keyword research. There is a wealth of information to be found on these sites, such as the keywords that your competitors are using, the frequency with which people search for a particular keyword, the cost per click for that particular keyword, related keywords, and more. Search engine optimization (SEO) agencies can also provide valuable insights and perform audits to identify issues that may be preventing your site from ranking well with the search engines.
2. Create Memorable Content
Creating content that is memorable and stands out from the rest is more important than simply posting content. One of the best ways to boost website traffic is by providing useful and memorable content.
When people type in a question, they want answers that are specific, thorough, and accurate, and your content should be there to provide them. In fact, blogs generate 434 percent more search engine-indexed pages than non-bloggers. Sites that publish more than 16 articles per month receive nearly 3.5 times more traffic than those that publish zero to four articles per month, according to the latest data.
You should see an increase in web traffic if you care about the content you produce and post frequently.
3. Write Guest Posts
In order to build backlinks, increase referral traffic, and improve your position on search engine results pages (SERPs), consider guest posting on other websites. You should always do your homework before pitching a website in your industry.
Look at the website’s quality content first, then look at its domain authority and read the guidelines for guest posting. You should also inquire if the publication will share your post on social media and include a mention of your name.
4. Keep Active Social Media Pages
The power of social media in attracting visitors is enormous. It can be put to good use in the following ways:
You can use a variety of different types of content to promote your brand across various social media channels.
Respond to followers’ comments, repost their content, and include their handles in your own posts.
Make use of the appropriate hashtags.
Keep your bio link up to date with any new content you publish.
Use a new cover photo to promote new material.
Make a list of potential influencers who might be interested in your content.
To entice people to click on the link, include enticing details from the content.
Respond to questions from others and include links to your own content in your responses.
5. Use Advertising to Increase Website Traffic
Paid search, social media, and display advertising can all be used to drive traffic to a website. For example, users can block display ads while the average cost per click for Google Ads on the search network is between $1 and $2 per click, so it’s important to set budgets and goals before investing a large amount of money in it.”
A good rule of thumb is to begin your pay-per-click (PPC) campaigns with several different ad groups, each of which contains the keywords you want to focus on most. Observe how audiences respond to various keywords once campaigns begin. It’s possible that one keyword generated only impressions, while another resulted in actual clicks and conversions.
6. Send Email Newsletters
Using email newsletters to promote your content is a great way to increase website traffic. Here are a few of the most effective ways to market via email:
The subject line and the body of the email should contain enticing details from the content.
If you’d like your subscribers to continue reading your content, include an additional link or button.
Check to see if your emails are mobile-friendly. Since 46 percent of all email opens take place on mobile devices, links should be clearly visible.
The name of the subscriber should be included as a personalization tactic.
Use eye-catching email templates to make your communication more visually appealing.
A/B testing is a great way to see which emails get the most attention and clicks.
7. Influencer Outreach
Influencers in the industry are always on the lookout for great content to share with their audiences. In order to connect with influencers, businesses can do so in a variety of ways:
If your article makes use of or references the work of an influencer, be sure to mention them in a related social media post.
Ask for an interview or Q&A with the influencer, and then notify them via tagging or email when the content is published on their behalf. If they like what you have to say, they’ll probably pass it along to their followers.
A round-up with multiple influencers (like “10 Experts Predict Small Business Trends for 2020”) should be promoted on social media by tagging each of the participants.
Make money by hiring influencers to promote your products and services on their social media accounts.
Use tools like HypeAuditor and BuzzSumo to find influencers in your industry, or contact a digital marketing agency that can do influencer outreach on your behalf.
8. Create a Helpful Industry Tool or Content
Increasing your website’s traffic is easy when you provide your visitors with something they can use. If you’d like to download an editorial calendar template from our content marketing agency, you can do so for free. We wanted to make it easier for marketers to create and publish content.
Create useful content and tools for your industry and make them available for free on other people’s websites. It’s possible to maximize your returns and generate new leads by distributing gated content and tools (offering the content and tools in exchange for the user’s contact information). Promoting content/tools on relevant LinkedIn Groups or forums where industry professionals interact can also help increase website traffic.
9. Submit Press Releases to Influential Publications
You shouldn’t just post your press releases on a press release syndication website and wait to see if they get picked up by the media. It is essential to distribute the press release to websites and publications that are relevant to the industry.
When we want to share good news about a client, we send it to publications and blogs in their industry that are read by their target audience. As a result, we will be able to generate dozens of new leads and increase the client’s referral traffic.
10. Exchange Backlinks
There are many opportunities for backlink exchanges now that so many businesses are attempting to increase traffic to their websites. Offer your content as an additional resource for the site to include in one of their posts by reaching out to relevant websites. Backlink exchanges can be used as an additional incentive to get a blogger to link to your post, so long as you also link to theirs.
One of our clients, Rainbow Muffler & Brake, requested this service from us. “The Essential Road Trip Checklist for Your Vehicle” was a blog post we wrote for them We then used Pitchbox to find relevant websites and contact them to see if they would be interested in promoting our post.
An exchange of backlinks and social media posts led to a 23,245 percent increase in views for the website WheelScene! It’s possible for businesses to make significant gains from backlink exchanges if they choose the right partner.
Increasing Website Traffic Today
When businesses follow these guidelines, they can expect to see an increase in website traffic. In contrast to some of these methods, others will require more time and patience. Keep moving forward by experimenting with different approaches and evaluating the outcomes.